| | April - 201919Creating Sports as a New Asset ClassHow Venture Capital Meet Sports in the Intersection of BlockchainBy Gayatri Sarkar, General Partner, SportVEST VC FundThe global sports economy has risen to more than $1 trillion with an infusion of investment from Silicon Valley in recent years as technology continues to permeate every sector of society. Investment in sports-related startups by venture capital and private equity firms is booming and crossed $2 billion annually in 2018. Since 2012, investment in sports venture has been growing by 30 percent year-on-year with no slow down expected anytime soon. These trends have been driven in large part by the rapid evolution of sports technology, with athlete enhancement tools and new-age fan experiences helping to expand the ecosystem and create new industries within the sporting realm. Democratize sports investments: We at SportVEST, venture arm of NFLA, believe in the transformational opportunities provided by blockchain technology and have set out to disrupt the "exclusive" nature of the venture capital sector and sports investments. Empowering a broader audience while bringing increased liquidity so it is at the LP discretion to decide the optimal time to take profits.In the meantime, while the venture capital ("VC") industry has played a large part in this trend, the VC business model itself has largely remained devoid of innovation since rising to prominence over the last couple of decades. As Blockchain technology is evolving and new cryptocurrencies and digital tokens flood the market, the VC sector is being forced to look inward and now has the opportunity to embrace the latest technology and market innovations from within the VC business itself, for once.Value of the portfolio companies are continuously assessed based on an innovative approach utilizing token micro-sales "Power Law Sales", (for blockchain businesses) along with our "Brand Equity Algorithm" and enhanced NAV measurements to provide a basis for the most accurate valuation of STARTUP INSIDERGayatri Sarkar
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