| | June 2020 6EDITOR'S DESKCIOs looking to develop their organisation to thrive in the upcoming turns must take a different approach with regards to cloud computing. It will be essential for CIOs to create a formal strategy that supports to put individual cloud decisions in the context of the enterprise's strategic goals. In the modern era of cloud, cost optimisation will be crucial. Multicloud strategies will warrant provider independence and address concentration risk. The presence of in-house cloud skills will be a primary indicator of enterprise agility, including the ability to distribute cloud services where customers want to consume them, on-premises and on the edge.In the upcoming years, nearly all conventional applications migrated to public cloud infrastructure as a service (IaaS) will require optimisation to become more cost-effective. Moreover, cloud providers will continue to enhance their indigenous optimisation capabilities to facilitate organisations to select the most cost-effective architecture that can deliver the required performance. The market for third-party cost optimisation tools will also expand, specifically in multicloud environments. Their value will focus on higher-quality analytics that can increase savings without compromising performance, provide independence from cloud providers and offer multicloud management consistency. Organisations also need to identify the need for optimisation as an integral part of cloud migration projects. In addition to this, CIOs should consider how these trends will influence their cloud adoption and migration plans for years to come, taking steps now to prepare their IT infrastructure for the future of the cloud.In this edition of StartupCity, we bring to you some of the leading companies that have excelled through innovation in providing promising cloud solutions in Europe. We hope the inspiring success stories of these providers benefit our readers in pursuit of an ideal collaboration.Let us know your thoughts!Offering Unparalleled Potential for Improving Business PerformanceKenneth Thomas Managing Editoreditor@startupcity.comCopyright © 2020 SiliconMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.DECEMBER - 21 - 2020, Volume 4 - Issue 13 (ISSN 2644-2345)Published by SiliconMedia, Inc. To subscribe to Startup CityVisit www.startupcity.com Editorial StaffAaron Pierce Ava Garcia Mia WilliamsDanny RobinsonJoshua ParkerVian IsaacManaging EditorKenneth Thomas*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesRich Gonsalvessales@startupcity.comVisualizersJohn GothamEmailsales@startupcity.comeditor@startupcity.commarketing@startupcity.com
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