| | JULY 2021 6EDITOR'S DESKIn recent years, Australia's technology startup sector has developed from an inconspicuous branch with very little activity to a thriving hub of people and investment. Currently, the startup ecosystem in Australia is the one of the fastest-growing globally. This is primarily due to the entrepreneurial climate being rather opportunity-driven meaning the entrepreneurs started their business in response to an opportunity. The majority of Australians involved in the early stage of entrepreneurship are in wholesale and retail sector, followed by health, education, government and social service. Banking and fintech are also thriving and a majority of these startups are located in Sydney, Australia. The rate of fintech adoption has quadrupled in just four years as Australians have embraced fintech into their everyday lives. In addition the involvement of companies and universities to accelerate startups in their early stage has increased significantly in the past years. Many universities have invested money in entrepreneurship and have launched new programs or expanded existing schemes. And as an English-speaking country near South East Asia, Australia has become a magnet for high quality talent from abroad. In this edition of Startup City, we bring you the story of some of the most successful Australian startups that deliver the best outcomes for their clients. This edition also offers a combination of thought leadership from subject matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you the assistance in choosing the right Australian startup according to your requirements.Let us know your thoughts!The Thriving Startup Ecosystem in Oceania Kenneth Thomas Managing Editoreditor@startupcity.comCopyright © 2021 SiliconMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.July - 20, 2021, Volume 5 - Issue 4 (ISSN 2644-2345)Published by SiliconMedia, Inc. To subscribe to Startup CityVisit www.startupcity.com Editorial StaffAaron Pierce Ava Garcia Mia WilliamsDanny RobinsonJoshua ParkerVian IsaacManaging EditorKenneth Thomas*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesRich Gonsalvessales@startupcity.comVisualizersChris LynnEmailsales@startupcity.comeditor@startupcity.commarketing@startupcity.com
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