| | MAR - APR 2021 6EDITOR'S DESKCOVID-19 is constantly proving itself to be an unstoppable force of change for industries worldwide. And despite the crisis, the German tech industry is poised for growth and investment in the months ahead. According to estimates, the market pre-crisis was already slated to grow by 20 percent to 280 billion in the next two years. But as digital advancement and robust tech agenda are fast becoming top priorities for both large and small companies, the growth is projected to reach a higher milestone in the coming years.That being said, the current economic conditions will also test the mettle of organisations with weak operating models, leaving behind the stronger ones. It will also set up the stage for many startups and younger firms to shine with their innovative solutions. While `survival of the fittest' will ring true in the startup scene, those with robust business models (and good equity backing) are likely to thrive. At the same time, the rise of German startups is providing larger companies with the opportunity to either aggregate or merge with the smaller and more nimble entities. This will help them shore their technical capabilities up without over investment.In this edition of StartupCity, we bring you the story of some of the most prominent German startups that are significant drivers of critical trends and strategies. Besides, the magazine also offers a combination of thought leadership articles from subject matter experts and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the first-mover advantage and right assistance in partnering with the best German startup according to your requirements.Let us know your thoughts!The Expanding Horizon of German StartupsKenneth Thomas Managing Editoreditor@startupcity.comCopyright © 2021 SiliconMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Mar - APR, 2021, Volume 5 - Issue 1Published by SiliconMedia, Inc. To subscribe to Startup CityVisit www.startupcity.com Editorial StaffAaron Pierce Ava Garcia Mia WilliamsDanny RobinsonJoshua ParkerVian IsaacManaging EditorKenneth Thomas*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesRich Gonsalvessales@startupcity.comVisualizersChris LynnEmailsales@startupcity.comeditor@startupcity.commarketing@startupcity.com
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