| | MAY - JUNE 2021 6EDITOR'S DESKWith COVID-19 forcing the world into the new normal, stakeholders in the healthcare industry must employ efficient strategies to leverage digital. 2020 has seen an unprecedented rise in virtual care delivery, such as telehealth and remote monitoring. This opened the doorway to emerging startups to innovate and differentiate in the market. In fact, many new companies are making solutions that help people to deal with adversities, preserve soul and body, improve their lives, and trigger change behaviors for better balance, harmony, and social good. The bulk of digital health players develop technologies that have a direct impact on patient care. While most startups are small in team size and limited in terms of financial capacity, there's one advantage they often have against their larger competitors ­ innovation and new business models for changing market conditions.Technologies like AI, machine learning, Visual Reality is defining telehealth and remote healthcare in 2020. Today, people are looking for healthy living characterized by physical, mental, social, and spiritual wellbeing. Also, feminine care and wellness are being fostered, and spiritual wellness through yoga retreats and other wellness-related offerings. An unexpected side effect of the tragedy of the COVID-19 pandemic is an unprecedented opportunity for innovation in mental healthcare, mainly due to the rapid expansion of telehealth and the increased demand for mental health services. To that end, startups are curating wellness programs aimed at strengthening the overall wellness of their clients. Further, the companies are planning innovative programs that will offer professional counseling and consultation to their employees and their families to overcome stress, depression, and anxiety, along with financial consultation.To assist businesses in finding accomplished wellbeing startups, Startup City has compiled this issue. The edition also blends through thought leadership articles from subject matter experts, CIOs, and CXOs. Let us know your thoughts.Towards Mental and Physical WellnessKenneth Thomas Managing Editoreditor@startupcity.comCopyright © 2021 SiliconMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.May - June, 2021, Volume 5 - Issue 2 (ISSN 2644-2345)Published by SiliconMedia, Inc. To subscribe to Startup CityVisit www.startupcity.com Editorial StaffAaron Pierce Ava Garcia Mia WilliamsDanny RobinsonJoshua ParkerVian IsaacManaging EditorKenneth Thomas*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesRich Gonsalvessales@startupcity.comVisualizersChris LynnEmailsales@startupcity.comeditor@startupcity.commarketing@startupcity.com
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