IXYAS
Simplifying Multi-Channel Marketing Management

In an increasingly digital environment where businesses thrive on visibility, making an impact across multiple marketing channels is necessary to elevate customer experience. IXYAS, a game-changer in retail technology, eases the burden of store operators to keep up with the demands of modern digital engagement through its store information dissemination and analysis platform, STOREPAD.

This Business Process as a Service solution provides intuitive tools for management, automation and optimization of marketing efforts across multiple outlets from a single interface. Store operators can effortlessly update the details, post-sales promotions and manage customer feedback in a centralized system, reducing operational struggles while improving overall marketing performance.

Powered by artificial intelligence (AI) and robotic process automation (RPA), STOREPAD can be tailored to support industries such as food & beverage, beauty, hospitality and healthcare.

“Our platform offers unmatched integrated management capabilities and advanced functionalities for the diverse retail industry,” says Takashi Naito, president and CEO.

STOREPAD connects 23 media platforms, the highest number of integrations offered in the industry. These include general platforms like Google Maps and Instagram, specialized platforms for gourmet and travel, and varied global and Japanese portals.

Leveraging its API capabilities and distinct bidirectional integration, STOREPAD allows businesses to continuously update and retrieve information from these platforms. Global platforms like Google Maps and social networking sites have open APIs, while many vertical media sites in Japan don’t, complicating collaboration. Using its proprietary technologies, STOREPAD enables smooth cross-channel integration to ensure centralized management.

This integration helps enhance visibility across channels and leads to a ‘citation effect.’ Posting store's information on multiple trusted sites enhances search engine optimization (SEO) and map engine optimization (MEO), improving its chances of appearing prominently in local searches for services or products.

The MEO tools with keyword analysis features drive increased store visits via Google Maps. They automate keyword-rich content creation and generate customizable review request messages and dedicated pages that allow businesses to collect and respond to customer feedback.

STOREPAD’s AI-driven analysis allows industry-specific customizations for feedback updates, review replies and analytics. For example, in the restaurant industry, it classifies customer feedback on menu quality, customer service and ambiance, further grouping them into manager or location. This detailed analysis transforms customer reviews into actionable insights, highlighting strengths and areas for improvement.

To ensure timely customer engagement, reminders for follow-ups are also provided. Additionally, STOREPAD’s multilingual support, powered by advanced translation tools, enables businesses to communicate effectively with customers in different languages, helping attract international visitors.

Designed with an intuitive UI/UX and eliminating jargon, STOREPAD ensures effortless navigation for users of all technical levels. To further support marketing teams, IXYAS extends its system-based support with human assistance. The ‘customer success specialists’ tailor STOREPAD solutions based on each client's knowledge and apply their marketing expertise to recommend efficient strategies. It also offers cost-effective outsourcing services for additional marketing support.

Real-world results speak for themselves. One of IXYAS’s clients, a restaurant chain with 90 izakaya bars in Ibaraki Prefecture, Japan, transformed its marketing operations through STOREPAD. The client faced significant challenges relying on costly paid media and underutilizing free platforms like Google Maps. Implementing STOREPAD and related BPO services reduced customer acquisition costs. They boosted marketing analysis, resulting in an annual savings of over $60,000, and increased free media bookings by over $1,000 per month.

Behind STOREPAD's success in Japan is the founding team of IXYAS, which includes alumni from top companies like Recruit Holdings, U-NEXT Holdings and Google. They bring expertise in marketing media and store digital transformation. Their collaborative efforts paid off, as the innovative products drove high customer satisfaction and strong service continuity.

Empowering businesses to excel across marketing channels and attract, engage, and retain customers, IXYAS leads the way to innovation in in-store marketing.