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Most of the popular digital applications rely on location, whether it is a ride sharing app or social media app. incorporating these features poses massive engineering and data management challenges, underlined by privacy concerns. With the new tools, Radar will be capable to support more industries and facilitate building location-aware applications more developer-friendly, customizable, and versatile
Fremont, CA: Radar, a New York-based company, secured $20 million in Series B round of financing. This round brings Radar to $30.5 million in total funding to date, including the previous $8 million Series A led by Two Sigma Ventures in April 2019. Major participators in Series B round were Two Sigma Ventures, Prime Set, Heavybit, Bedrock Capital, and the cofounders of Flatiron Health.
Radar is a developer-friendly, privacy-first location data infrastructure improving location-based experiences for emerging startups and enterprises. The company was established in 2016 with headquarter situated in Brooklyn. Radar's toolkit, equipped with powerful SDKs, APIs, integrations, and dashboards, is trusted in places crowded with data monetization companies and ad tech.
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The company will utilize the newly raised capital to expand its privacy-first location data infrastructure. Radar also launched its open-source SDK version 3 in public beta as well as a slate of new APIs in private beta including geocoding, search, and distance. Geocoding enables developers to turn any address into latitude and longitude coordinates (and vice versa), detect a region or country depending on IP address. The APIs is more user-friendly than the one currently available. Search helps developers to search geofences, places, and users near a particular location, while distance can calculate the distance between two locations.
Radar's technology has already attracted many customers including Fortune 500 companies and high-growth startups like Burger King, Booking.com, Ibotta, and DraftKings across multiple verticals including retail and ecommerce, food and dining, travel and transportation and entertainment, and sports. The company will soon open its branch in San Francisco.
Most of the popular digital applications rely on location, whether it is a ride sharing app or social media app. incorporating these features poses massive engineering and data management challenges, underlined by privacy concerns. With the new tools, Radar will be capable to support more industries and facilitate building location-aware applications more developer-friendly, customizable, and versatile.
Nick Patrick, CEO and co-founder of Radar, said, "Location data is extremely complex, and it's difficult for developers to manage everything on their own. Companies use trusted processors like Stripe and AWS to house and process sensitive data, but historically there have been no great developer-friendly, privacy-conscious solutions for location. We started Radar to give developers the foundational tools they need to build amazing location-aware digital experiences, all while setting a high standard for privacy practices. Unlike others in the space, we will never sell, share or monetize any location data."
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